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FTR Apparel teamed up with Dennis and Anthony from the Building Men podcast to form a joint sponsorship intended support and further the missions of both organizations. Building Men was founded by Dennis Morolda after his experience as a Middle School Principal where he realized boys today are really struggling to define and develop a healthy sense of masculinity. Together, Dennis and Anthony's purpose is to teach men what it means to be a man and to help men achieve more than they ever thought they were capable of by encouraging them to go one step further than they think they can.

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